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The P-O-E-M framework

Published by Arijit Biswas on

The Digital marketing framework. An excellent framework that can help you organize your digital marketing strategy is Paid, Owned, and Earned Media.

Digital marketing framework

The marketing Poem

Paid Media– This includes sponsored ads in different channels of DM(digital marketing) such as Facebook, websites, search engines, Linkdln, Twitter etc. In this includes campaigns that run through different platforms such as Google Adwords and campaign of Facebook, LinkedIn and Twitter. It also runs campaigns through as networks or Demand Side Platforms.

Owned Media– This is like an asset of a company i.e., the company has the ownership of these media. It includes a company’s official website, microsite, and social media pages such as Facebook page, the original content created by the company such as images, videos, infographics, posts etc.

Earned Media– This is organic and unpaid. It includes publicity that is generated and obtained through recommendations and word of mouth. This also includes social media engagement such as likes, shares, comments, replies, the power to give potential reach to the marketer. Earned media occurs only when users like the content and engage with it.

Conclusion: So this are the three digital landscape in digital marketing or digital marketing plan. This thing is also known as pull marketing. 

Related: Traditional Vs Digital Marketing

Arijit Biswas

Hi, I'm Arijit Paul Biswas an aspiring blogger with an obsession for all things tech. This blog is dedicated to helping people learn about Digital Marketing and Making Money Online.


using linkedin for lead generation · March 15, 2019 at 5:46 pm

Love this.Very useful.Keep up the good work!!

Joaquin Ziebol · May 16, 2019 at 8:31 am

I’ve been absent for some time, but now I remember why I used to love this blog. Thank you, I will try and check back more often. How frequently you update your web site?

Arijit Biswas · May 30, 2019 at 2:39 pm

Yaa sure you can ask any question

Arijit Biswas · May 30, 2019 at 2:44 pm

yes part 2 might come

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