The P-O-E-M framework
The Digital marketing framework. An excellent framework that can help you organize your digital marketing strategy is Paid, Owned, and Earned Media.
Paid Media– This includes sponsored ads in different channels of DM(digital marketing) such as Facebook, websites, search engines, Linkdln, Twitter etc. In this includes campaigns that run through different platforms such as Google Adwords and campaign of Facebook, LinkedIn and Twitter. It also runs campaigns through as networks or Demand Side Platforms.
Owned Media– This is like an asset of a company i.e., the company has the ownership of these media. It includes a company’s official website, microsite, and social media pages such as Facebook page, the original content created by the company such as images, videos, infographics, posts etc.
Earned Media– This is organic and unpaid. It includes publicity that is generated and obtained through recommendations and word of mouth. This also includes social media engagement such as likes, shares, comments, replies, the power to give potential reach to the marketer. Earned media occurs only when users like the content and engage with it.
Conclusion: So this are the three digital landscape in digital marketing or digital marketing plan. This thing is also known as pull marketing.
Related: Traditional Vs Digital Marketing